AIMS Power inverters celebrates 12 years of business in 2013. To celebrate, the president & founder, Bruce de Jong, tells the company’s story.
AIMS Power president & founder, Bruce de Jong during the interview for this story in his Reno, Nevada office.
Reno, Nevada (PRWEB) September 22, 2013
AIMS Power inverters were born from one man’s garage, one man’s sanctuary in Reno, Nevada.
“That’s where I built the foundation of the business,” company founder and president Bruce de Jong said. “But it became apparent that shipping truckloads out of my garage wasn’t exactly appreciated by the neighbors.”
de Jong utilized the resource for about a year starting in February 2001, dedicating late nights developing inverter designs and researching renewable energy markets, waking up at sunrise to land deals and ship them the same day — all from the limited space normally meant for parking his car.
Part of his motivation came from the prospect of building a family, as he married his now wife of 12 years, Laura de Jong, that same year. Part of it came from the desire to do business better than the “horrible bosses” he had in the past, but most of it came from the simple desire for more freedom and security in life.
With a college degree and more than a handful of business experience under his belt, an inspired de Jong led the way in developing the most extensive line of inverters available on the market today, boasting 52 different models to meet customers’ varying needs.